the blog of dan pontefract | Q&A on the Future of Social, Mobile and eLearning
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Q&A on the Future of Social, Mobile and eLearning

elearningI was asked to comment on a few questions related to eLearning, social learning, etc. for an upcoming publication.

Here are the questions and my unedited responses:

  • What does an organization without social learning look like? What COULD it look like?

The water cooler has been both a figurative and literal location of exchange. So too has the break room, the lunch room, the elevator … heck, even smokers alley outside the building. Social learning has always been a part of organizations. It’s the exchange of knowledge, intelligence, ideas and feedback through non-formal means. The ‘new’ social learning — where the utilization of collaborative technologies aid and abet the exchange — is a new must. Why prevent it? Why stop it? An organization without social learning is an organization without its soul … without its culture. It’s a draconian stance to take, one that ensures disengagement will flourish (an oxymoron, I know) and learning will be trapped in a classroom and LMS forever.

  • How would offering social learning benefit employee engagement?

To make a peanut butter and jelly sandwich, one first must start with two pieces of bread. Let’s refer to this as formal learning. The peanut butter makes the bread stick together, something I like to refer to as informal learning. (eg. Coaching, mentoring, job shadowing, books, etc.) But it’s the sweet irony of the jelly that makes the sandwich complete. That sweetness comes in the form of social learning, and it’s necessary if one wants an engaged organization and improved operating culture. Social learning not only connects and unites one another in the exchange of knowledge, content and ideas — through collaborative technologies — it breaks down the barriers of hierarchy. Imagine a Senior Vice-President who begins a weekly internal blog, discussing important ‘executive’ topics with her team or the organization, while using it as a platform to solicit feedback and ideas on said topics. How is that not a good way in which to both learn and increase employee engagement at the same time?

  • Is mobile or social the next hot thing for organizations to offer employees as part of a learning program? Why?

I read with disdain a recent report from Proskauer entitled “Social Media in the Workplace Global Study”. They found 36% of employers actively block access to such external social media sites, compared to 29% in 2012 and 43% of businesses permit all of their employees to access social media sites, which is actually a fall of 10%. This is not a good trend. Social, mobile, wearables, and whatever is next are part of our human condition. We invent to survive. We ideate to thrive. We create to exist. Everything is the next hot thing for organizations to offer employees as part of a learning program. It’s not limited to social or mobile. A true learning organization should be listening to its employees (as well as industry) to determine how these new forms of technologies (and ideas) can assist the employee to become better engaged, better educated to in turn perform better in their role for purposes of the customer they serve.

  • What does the future of eLearning look like?

I’ve always loathed the term eLearning. Something that is ‘electronic’ reminds me of my father and his electrical engineering days. His father made him become an engineer. Many people are forced to take eLearning. If I could change anything, it would be to drop the ‘e’ of eLearning and call it what it really should purport to be offering: interactive learning. Far too many eLearning offerings remain ‘click next’ rote memory exercises. I’d like to see eLearning become 10-30 minute interactive learning opportunities that truly demonstrate engaging, simulated and emotionally tied interactions with the learner. It too should be (somehow) tied to social learning. There is a time and place for individualized interactive learning — don’t get me wrong — but learning is also a shared experience, and by not having the tie-in with social learning (through discussion forums, micro-blog exchanges, video shares, etc.) we’re losing out on an important possibility to further enhance the learning experience itself.

4Comments

  • tatum / 24 May 2014 5:40

    Totally agree with you. I recently spoke at the Learning Technologies Conference in London and was surprise that people regarded me as innovative for simply taking how people learn outside of the workplace, into the workplace.

  • Karly - Daydream Education / 11 June 2014 5:16

    Really interesting points Dan! Any kind of learning that encourages well educated staff to better serve the customers in any industry is a asset to behold. As technology advances we are presented with the opportunity to train workforces in a more effective and efficient way, with lower costs and increased interaction.

  • bschlenker / 25 November 2014 8:02

    Hi Dan! I love this conversation and will share some thoughts.
    1. I think we should keep the “e” because it’s already out in the wild. But there’s no reason why we can’t start thinking about the “e” standing for “everyone” instead of electronic.
    2. Users are actively responsible for learning. When we are discussing what we do as an industry, I believe it to be training. We create interactive online training… that may or may not be a part of someone’s learning process.
    3. Conversations around social media access in the workplace, are a waste of time. Employees who know how to benefit from social media know how to access it from anywhere. They don’t need training professionals going on a crusade to solve the problem. The reasons why those decisions are made, within companies, are outside our influence. Instead, employees should be learning how to take control of their careers.

    Thanks for letting me share my thoughts! Cheers!

    • Dan Pontefract / 1 December 2014 2:17

      Hey ya Brent – thanks for dropping by. I always respect your opinions.

Want to leave a comment? I'd love to hear from you. Cheers, dp.