Are you a tweet king or a pretty thing? The crux of that argument is whether you believe micro-blogging is an active behavior or whether you treat it as passive oversight. Micro-blogging — to truly become effective whether personally or organizationally — ought to become both a personal and an organizational habit. “Habit refers to the extent to which behavior has become automatic as a result of prior learning.” Limayem, M., Hirt, S.G., and Cheung, C.M.K., “How habit limits the predictive power of intention: The case of information systems continuance,” MIS Quarterly (31:4), 2007, 705-737. The intention of micro-blogging, ergo, is to share. The act of sharing, therefore, should become a behavioural habit, irrespective of where you sit on the chain of command hierarchy. Quite