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The Purpose Effect

Dan Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role.

If all three can come to fruition–if there is a positive interconnection between the three distinct definitions of purpose–the benefits should be felt by employees, teams, the organization, customers, and perhaps most importantly, society as a whole.

We can refer to this balanced state as the “sweet spot.” When one area is lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy.

The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mindset on a personal level, for the organization where they are employed and in their role at work, too.

A business leader that is committed to purpose will create purpose for the organization. An employee that feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success.

An organization centered on purpose will benefit every stakeholder, from employees to society in general. This “sweet spot” of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract’s work.

Now in paperback!

Did you know? You can buy signed copies of Dan’s books, personalized just for you. Check out Dan’s Shopify site and order from there.

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Testimonials

  • Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.

    Director and General Counsel
  • Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.

    Hermann Handa, FCT
  • Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’

    Christian Pantel, D2L
  • Dan Pontefract suggests leaders must be transformational and transactional, collaborative and considerate, daring and decisive, inclusive and insistent, playful and formal, harmonious, and humble, encouraging and results-driven. In a word, Flat.

    Robert Morris
    “How to strengthen engagement, empowerment, and execution, then leverage them for a decisive competitive advantage”
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