January 25, 2017
The Purpose Effect


I’m in need of being inspired.

If you want to win one of seven free (and signed) copies of my latest book, THE PURPOSE EFFECT, here’s what you have to do:

  • In the comment box below, jot down your “declaration of purpose.”


Here is what I wrote in THE PURPOSE EFFECT about the “declaration of purpose” to help you out:


If team members do not possess an understanding of their personal purpose, the first step is to create a personal purpose statement. But something stronger is required. It should not be a simple statement, rather a declaration. A necessary action, therefore, is to define a personal “declaration of purpose.”

To create a personal declaration of purpose, individuals can utilize the following techniques:

  • Incorporate how you decide to operate your life—how you will show up—each and every day.
  • Be succinct, specific and jargon-free, but ensure the declaration is equally expressive.
  • Make it personal, make it yours, and incorporate strengths, interests and/or core attributes.

Once an individual’s personal purpose has been declared, the next step is to ensure they take ownership of what has been crafted. If the declaration is the commitment to “define” one’s purpose, acting upon it is to “decide” how someone is going to carry out their purpose each and every day. 

When I created my own personal declaration in the late 1990s, I realized it had to be something that defined me, allowed me to continue developing, and forced me to decide how I would behave in any situation. How was I going to show up each and every day? My personal purpose declaration statement has been the following ever since:

We’re not here to see through each other; we’re here to see each other through.

This declaration has guided me through life altering decisions, often acting as my personal compass. Of any action you plan to take to achieve the sweet spot, based on my research, interviews and personal experience, I cannot stress how important the personal declaration purpose statement can be to your long-term prosperity.


I’m looking to be inspired by your own “declaration of purpose.” I have no doubt that others who read your “declaration of purpose” will be inspired as well.

If you don’t have one, here’s a great chance to think about it, write it down, and maybe … just maybe … you’ll win a signed copy of my second book.

At a minimum, you will have created something that should help you for the months to come. (and likely others)

Good luck. Contest closes Sunday, January 29, 2017 at 6:00pm PT

PS. More information about the book is over here. There is a TED Talk, too.



5 Replies to “Win A Signed Copy Of “THE PURPOSE EFFECT””

  1. My approach is driven by a deeply held purpose to inspire and teach others how to connect with their inner strengths. Yesterday I launched my short film about finding purpose through being passionate and present in all aspects of your life, kind of ironic I came across your post Dan. I’ve listened to you speaking about the purpose effect, so bought the book – and now use it within my own teaching!

    Here’s the short film, https://youtu.be/AhY9quNF5aE

  2. My personal declaration is to always be true to myself, to work to my standards and beliefs, to support others around me and to never be afraid to embrace and show the real emotions within.

  3. My purpose in Life is to live a Life that is true to my core values ( Integrity, Transparency, Service, Autonomy, Mastery, Purpose) and simultaneously enrich lives of people around me at work, at home , in communities i am associated with. I believe in professional giveback and indulge in mentoring young women ( who are mostly on a work break ) to help them find light and meaning in their Careers.

  4. My goal is to be present. Be present in meetings, in conversations, when working on a specific task. If you are mindful and present you can contribute at a higher level because you are focused.

  5. Congrats Dan! I had the pleasure of winning a raffle to your first book, Flat Army. No chance at the new book? Anyhow, have forwarded it to my colleagues and our leaders that are engaging in a leadership program. Hope this inspires them!

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