A question I am being asked more and more is why did I decide to write another book, this one focused on purpose?
Other than being a masochist, there is a very good reason.
I wrote THE PURPOSE EFFECT to prove that there is a link between purpose and culture.
While my first book, FLAT ARMY, focused on organizational culture, I figured out after publishing it there was something missing.
The concept of purpose was something I wanted to explore deeply, and prove that an organization and its employees are better off with the dynamic duo of culture + purpose.
You could say that THE PURPOSE EFFECT is the sequel to FLAT ARMY.
Through the three years of writing THE PURPOSE EFFECT, I have discovered and proved my thesis that purpose is a very close partner of culture.
If the purpose of the organization and its team members is aligned—and the organization is operating in an open, collaborative and harmonious culture—it delivers the one-two punch of societal and organizational benefits. THE PURPOSE EFFECT is, therefore, not only a sequel but a companion to FLAT ARMY. It connects the dots between purpose and culture, and it solidifies the outcomes of an engaged organization, improving personal and organizational results.
In parallel, Denise (my infinitely better half) and I have three children (we call goats), now aged 13-, 10- and 9-years old. There is not a day that goes by where I am not thinking about the goats and their future.
I want nothing more for them than to either start an organization or work in an organization that spills over with purpose. As a parent, I hope THE PURPOSE EFFECT is being demonstrated in our household (by Denise and I) and in the organization where we have chosen to work. I hope our goats look up to both of us as role models of purpose.
I even dedicated the book to them. You can watch this short video below to see their reaction when they found out.
Testimonials
Dan was incredibly collaborative, ensuring our session was tailored to meet our needs. He was both engaging and knowledgeable, using illustrative examples that showcased his expertise and providing tools for leaders to leverage immediately. Additionally, he injected a sense of fun that made the topic not only interesting but also entertaining.
Frank Monteleone, CHRO & CPO, Rexall Pharmacy Group Ltd.
Dan Pontefract delivered a powerful, thought‑provoking keynote session that resonated deeply with every attendee. His ability to blend compelling storytelling with actionable insights was nothing short of extraordinary.
Sidh NC, Director, QnA International, UAE
We are so proud to have had you at our event. Your talk was a big hit. It moved us. We can’t thank you enough.
Malin Björnell, Salesforce
Dan was engaging, authentic, and full of energy. His keynote connected with our audience and left them inspired. A true professional and a pleasure to work with.
Erin Whetstone, Ontario Retirement Communities Association (ORCA)
Dan Pontefract’s keynote on the importance of workplace culture in employee engagement was excellent.  Dan used his vast leadership experience to provide our conference attendees with practical strategies to build teams that are engaged and committed. His relatable, real-life examples were thought provoking, memorable and very personal, creating a connection to the audience. I would highly recommend Dan as an entertaining keynote speaker who delivers content that is relevant and actionable.
Michelle Hillyard, Director SCU
Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’
Christian Pantel, D2L
Fantastic engaging talk for our global partner summit. Thank you so much, Dan!
Barb Kinnard, CEO Response Biomedical Corp
Dan not only brought his presentation to life with his charisma, but also content, style and presentation finesse. Our members were especially interested in his thought provoking and top of mind topic on the future of work and how we’re going to be leading the next generation of leaders.
Cheryl Goodwin, CPA
Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.
Director and General Counsel
Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.
A question I am being asked more and more is why did I decide to write another book, this one focused on purpose?
Other than being a masochist, there is a very good reason.
I wrote THE PURPOSE EFFECT to prove that there is a link between purpose and culture.
While my first book, FLAT ARMY, focused on organizational culture, I figured out after publishing it there was something missing.
The concept of purpose was something I wanted to explore deeply, and prove that an organization and its employees are better off with the dynamic duo of culture + purpose.
In parallel, Denise (my infinitely better half) and I have three children (we call goats), now aged 13-, 10- and 9-years old. There is not a day that goes by where I am not thinking about the goats and their future.
I want nothing more for them than to either start an organization or work in an organization that spills over with purpose. As a parent, I hope THE PURPOSE EFFECT is being demonstrated in our household (by Denise and I) and in the organization where we have chosen to work. I hope our goats look up to both of us as role models of purpose.
I even dedicated the book to them. You can watch this short video below to see their reaction when they found out.
