The Grocery Store Analogy of Learning, KM, Comm & Content
In it he states:
I am sure that you would agree with me that it’s very rare to find some common ground between traditional Knowledge Management and Social Computing. Yet, to be honest, they are both the same! They are both trying to help improve the overall productivity of knowledge workers.
As knowledge and social computing collide (because they are both the same), so too can be said of learning/training/education as well as communication and for that matter, content in general.
Corporations are shifting; formal, informal and social learning is replacing top-down classroom only models. Knowledge, content and the like is not only coming from external industry experts – it comes from user generated (or employee generated) sources.
So, I’ll extend Luis’ argument by including all forms of learning, all forms of communication, and all forms of content.
What has this got to do with a grocery store?
Imagine content, whether it’s via Knowledge Management, or the ‘old’ training department, or corporate communications, or via document management repositories, or <insert your source> were considered food. You have a shopping cart full of food that you have grown in your own backyard or home, and because you are so altruistic, you are bringing that shopping basket full of food into the store to share with others.
There, you decide to place your food in various but pre-determined sections like the dairy, bakery, pasta, cereal, etc.
You’re conscious of choice and need to eat, so you help yourself to the food of others that has already been placed in the various sections.
It’s a utopian state of food; if we substitute food for content … this same mechanism can be applied in an organization, no matter the size.
If a company can create the right structure within the grocery store, so that the food doesn’t go bad, it doesn’t slide off the shelves, it’s properly tagged & priced, and ultimately it’s both a consumption and contribution model … everybody wins. As I’ve written about before, I think there are all sorts of new roles to play as well.
Shouldn’t this be the new moonshot for an organization?
Shouldn’t this moonshot include all forms of content, and serve it up whether it’s formal, informal or social in nature?
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