Neil Bedwell is a strategic marketing leader with over 20 yearsâ experience on both agency and client-side â running work, teams, and businesses in London, Amsterdam, and San Francisco.
Neil joins Dan Pontefract on Leadership NOW to discuss why there is no difference between an employee and a customer. Itâs fascinating!
Now a âreformed marketer,â Neil is a Founding Partner at LOCAL, a Change Marketing⢠company based in Atlanta bringing consumer-grade agency craft to internal audiences to deliver meaningful organizational change.
The LOCAL team works with a wide variety of Fortune 500 clients including Capital One, Coca-Cola, Republic Services, UPS, P&G, and Kaiser Permanente. Before co-founding LOCAL, Neil led digital strategy and content for Coca-Colaâs Global Content Excellence group.
His work included leadership of the digital program for the 2014 FIFA World Cup in Brazil, developing new ways to create and publish content in real-time across multiple social channels and managing global digital agency relationships.