In this episode of Leadership NOW, Dan Pontefract sits down with Ron Tite for a candid conversation about why purpose should be treated as a growth strategy rather than a branding accessory.
They explore the widening gap between what organizations say they stand for and how they actually behave, and why that gap eventually shows up in culture, trust, and performance.
Ron and Dan unpack the discipline behind aligning what leaders think, do, and say, the risks of delegating purpose to marketing alone, and the very real growth upside when purpose becomes a decision filter across the business.
It is a fast, thoughtful exchange on creativity, commerce, and culture, aimed at leaders who want purpose to be more than a slide in the deck.
More information about Ron Tite: https://rontite.com/books
