If you haven't heard of Marshall McLuhan, well you're simply missing out on one of Canada's most innovative minds.
Derrick de Kerckhove, Director of the McLuhan Program of Culture and Technology at the University of Toronto since 1983 wrote McLuhan for Managers in 2003. Shamefully, I didn't know about the book until this year, courtesy of Jon Husband.
In the book, Derrick (and co-author Mark Federman) introduce the Laws of Media through a tetrad:
Extend (what does the artefact enhance or intensify or make possible or accelerate)
Obsolesce (what is pushed aside by the new organ)
Retrieve (what older, previously obsolesced ground is brought back and inheres in the new form)
Reverse (what is the reversal potential of the new form)
Harold Jarche has written about the tetrads and applied it to commons-based peer production. I'm sure there are others out there as well.
As I unplugged for almost 4 weeks during the summer, I began mentally noodling what the tetrads may look like in terms of a Learning 2.0 philosophy. I define Learning 2.0 in a corporate learning setting as follows:
Philosophy - shifting from training is an event, to learning is continuous, connected & collaborative. (simply put - moving from solely formal classroom and eLearning, to formal, informal and social learning concepts)
Alignment - being less fixated on a centralized training function, and more on a federated (hub and spoke if you will) talent and collaboration holistic entity
Thoughts?
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Dan Pontefract’s keynote on the importance of workplace culture in employee engagement was excellent. Dan used his vast leadership experience to provide our conference attendees with practical strategies to build teams that are engaged and committed. His relatable, real-life examples were thought provoking, memorable and very personal, creating a connection to the audience. I would highly recommend Dan as an entertaining keynote speaker who delivers content that is relevant and actionable.
Michelle Hillyard, Director SCU
We are so proud to have had you at our event. Your talk was a big hit. It moved us. We can’t thank you enough.
Malin Björnell, Salesforce
Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’
Christian Pantel, D2L
Fantastic engaging talk for our global partner summit. Thank you so much, Dan!
Barb Kinnard, CEO Response Biomedical Corp
Dan not only brought his presentation to life with his charisma, but also content, style and presentation finesse. Our members were especially interested in his thought provoking and top of mind topic on the future of work and how we’re going to be leading the next generation of leaders.
Cheryl Goodwin, CPA
Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.
Director and General Counsel
Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.