In December of 2012, Twitter announced it had surpassed 200 million users. As TechCrunch noted, it was a 42% increase in their user base in under a year. Wow.
Of course it was CEO Dick Costolo who let us know in the summer of 2012 that 400 million tweets were being sent each day. With the increase in users since that time, one can easily surmise we're well past this number in early 2013.
These data points got me thinking.
How am I ever going to read 400 million tweets a day?
No, not really. I'll save that for a trip to the Library of Congress where they have already collected 170 billion tweets and are still going strong.
What I'm referring to is our (or perhaps my) approach to Twitter.
Upon reflection, I think I'm missing out. When I'm on Twitter, I'm scanning streams, hashtags and searches that I make. That part is ok and I'm learning a lot as a result of my usage habit. But what I'm not doing enough of is spending time reviewing the streams of individuals. I'm not putting time in my personal time management system to review what individuals have 'tweeted' over a period of time.
Because I may check Twitter infrequently, I may be missing out on potentially golden tweets of individuals. Because I may be searching or scanning hashtags for certain topics, I may be missing out on sage advice, links or thoughts because I don't pick it up during my normal Twitter habits. Those tweets are buried on the profile of a Twitter user.
That's going to change. I'm going to start checking out past tweets of individuals, in case I've missed something.
I'm not simply going to follow on Twitter anymore, I'm going to spend time reviewing.
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Dan Pontefract’s keynote on the importance of workplace culture in employee engagement was excellent. Dan used his vast leadership experience to provide our conference attendees with practical strategies to build teams that are engaged and committed. His relatable, real-life examples were thought provoking, memorable and very personal, creating a connection to the audience. I would highly recommend Dan as an entertaining keynote speaker who delivers content that is relevant and actionable.
Michelle Hillyard, Director SCU
We are so proud to have had you at our event. Your talk was a big hit. It moved us. We can’t thank you enough.
Malin Björnell, Salesforce
Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’
Christian Pantel, D2L
Fantastic engaging talk for our global partner summit. Thank you so much, Dan!
Barb Kinnard, CEO Response Biomedical Corp
Dan not only brought his presentation to life with his charisma, but also content, style and presentation finesse. Our members were especially interested in his thought provoking and top of mind topic on the future of work and how we’re going to be leading the next generation of leaders.
Cheryl Goodwin, CPA
Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.
Director and General Counsel
Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.