Lead. Care. Win.

Winner of the 2022 Nautilus Book Awards Silver Medal - Leadership/Business

Lead. Care. Win.

LEAD. CARE. WIN. How to Become a Leader Who Matters contains 9 insightful yet super-practical leadership lessons that will help you become a more caring and engaging leader, one that will fully (and completely) understand the critical importance of crafting meaningful, respectful relationships among all your stakeholders.

Every human interaction is crucial. Every exchange can be mutually beneficial.

  • Winner of the 2022 Nautilus Book Awards Silver Medal – Leadership/Business
  • Short-listed for the 2022 getAbstract International Book of the Year
  • Finalist for the 2022 Page Turner Awards – Leadership Book of the Year


BONUS: a 16+ hour, self-paced leadership development program is now available that maps to LEAD. CARE. WIN. Click here to find out more and to enroll online.



These 9 leadership lessons center on your willingness to improve how you treat people, a call for meaningful change to:

  • Be relatable and empathetic
  • Act not out of ego but out of purpose
  • Share knowledge to build a wise organization
  • Stay present and attentive to the needs of others
  • Embrace change and the opportunity for growth it offers
  • Stay curious and adopt lifelong learning
  • Think and act with clarity
  • Commit to balance and inclusivity in all your dealings
  • Act with humility and thoughtfulness

The bottom line is that when you care enough to champion others, the workplace becomes happily infectious and the organization benefits in more ways than one.

It’s time to care. Full potential is possible.

Download the one-page promo document, and share it with your colleagues.


Buy a Personally Signed Copy of LEAD. CARE. WIN.


Online Learning Modules

LEAD. CARE. WIN. is available to purchase as an online learning program. All nine lessons from the book have been turned into online lessons, chock full of videos (98 of them!), assessments, exercises, self-reflection, job aids, and bonus material. There are over 16 hours of content.

You can purchase as individual courses by the lesson, as a complete 9-lesson bundle, or you can upload the program to your organization’s learning management system (LMS). You may even choose a site-license option.

Download the one-page promo flyer. Visit the online course page for more information. Download the course outlines.

Lead. Care. Win. Testimonials

If you want to win, you have to care–Dan Pontefract is a leader who cares.

Whitney Johnson, Thinkers50, Leading Management Thinker

An invaluable roadmap with helpful techniques and practical approaches, Lead. Care. Win is essential reading for those seeking to become a leader who matters.

Amy C. Edmondson, Professor, Harvard Business School and author of The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

Lead. Care. Win showcases Dan Pontefract’s thoughtful field guide to transform yourself into a leader with a heart.

Herminia Ibarra, Charles Handy Professor of Organizational Behavior at London Business School and author of Act Like a Leader, Think Like a Leader

Dan Pontefract delivers a thorough blueprint that will categorically improve your ability to lead both yourself and others.

Francesca Gino, Professor, Harvard Business School and author of Rebel Talent: Why it Pays to Break the Rules in Work and Life

Where to Buy

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