My next book, set to release on May 5, 2026, The Future of Work Is Grey: The Untapped Value of Age in the Workforce, has a spanking new book trailer. Check it out:
Also, check out some of the early praise:
“Dan Pontefract’s witty and engaging writing brings complex ideas to life, making The Future of Work Is Grey as fun to read as it is insightful and important for anyone serious about building organizations where every generation can thrive.”
Amy C. Edmondson, Novartis Professor of Leadership at Harvard Business School and author of Right Kind of Wrong
“We’re living longer, healthier lives—but in the workplace, ageism still rules. In this insightful and timely book, Dan Pontefract explores this paradox and shows how leaders can build cultures that value, engage, and celebrate the power of experience.”
Lynda Gratton, London Business School professor and co-author of The 100-Year Life
“The Future of Work Is Grey sheds powerful new light on one of the most pressing talent issues of our age. Experience it to think differently.”
Stuart Crainer, co-founder of Thinkers50
“The Future of Work Is Grey shows leaders how to confidently navigate the upcoming demographic shift: design work and teams for longer careers, keep wisdom flowing, and build a culture people are proud to be part of.”
Chip Conley, founder of Modern Elder Academy and New York Times–bestselling author of Learning to Love Midlife
“With rich insight, practical guidance, and a light touch, Dan Pontefract shows how to design workplaces where everyone can thrive—at every age.”
Carl Honoré, international bestselling author of Bolder
“The Future of Work Is Grey reveals pragmatic, forward-looking strategies for doing better business in our aging society. Insightful, energizing, and unexpectedly fun—complete with pop-music references that tie it all together—this book is an excellent guide to find opportunity in our changing world.”
Leanne Clark-Shirley, PhD, president and CEO of the American Society on Aging
“Dan Pontefract masterfully shows how longer lives can lead to better work. He provides clear practices for age-diverse teams. A needed guide for leaders ready to ride the age wave.”
Ken Dychtwald, PhD, bestselling author of 19 books, including Radical Curiosity and What Retirees Want
“Dan Pontefract brilliantly shows how broadening our longevity lens to the twenty-first-century’s new talent and market realities can contribute to innovation, resilience, and growth. This is a playbook for any leader ready to build a truly all-age, all-stage workforce and market. Plus, it’s a great read.”
Avivah Wittenberg-Cox, longevity strategist, speaker, and podcast host of 4-Quarter Lives
Preorder Now!
Amazon | Indigo | Barnes & Noble | Porchlight | Bookshop.org
