Dan Pontefract

Award-winning author Dan Pontefract invites you to take the Age Awareness Organizational Assessment—a free 10-minute reflection that measures how you believe age is being treated in your workplace.

Is Your Organization Age Positive?

Based on research from The Future of Work Is Grey: The Untapped Value of Age in the Workforce, this assessment examines how your organization is preparing for demographic disruption and managing experience across career stages.

Through fifteen diagnostic questions, you’ll evaluate key dimensions of age inclusion—hiring, learning, leadership, knowledge transfer, and workforce planning—to determine how effectively your culture is addressing both Age Debt and the Experience Dividend.

When complete, you’ll receive a detailed PDF report placing your organization within one of five Age Awareness stages. The result will reflect how systems, policies, and behaviours are interacting with the demographic realities of work today.

You will receive one of five profiles:

🥇 Age Golden – Age inclusion is embedded in structure, leadership, and planning. Experience is circulating effectively across all levels.
🧠 Age Savvy – Awareness is strong and visible steps are being taken, though consistency and readiness vary across teams.
⚖️ Age Neutral – Fairness and respect are present, but strategic preparation for demographic change has not yet begun.
🚧 Age Issue – Pockets of imbalance and bias exist; progress depends on addressing uneven readiness across functions.
🔥 Age Crisis – Age Debt is visible in process and culture, and the organization is unprepared for workforce disruption.

Your responses will remain confidential, your data secure, and your report will include a diagnostic overview of your organization’s current state—highlighting the key indicators shaping its age readiness, based on your responses to the assessment.

Take ten minutes to see where your organization stands on the spectrum between Age Debt and the Experience Dividend. Scroll down to begin your Age Awareness Organizational Assessment.

Pre-Order "The Future of Work Is Grey"

Take the Assessment

Find out if your organization is either Age Golden, Age Savvy, or Age Neutral or if it is suffering from an Age Issue or Age Crisis through the Age Awareness Organizational Assessment. (It’s free!)

Testimonials

Dan was incredibly collaborative, ensuring our session was tailored to meet our needs. He was both engaging and knowledgeable, using illustrative examples that showcased his expertise and providing tools for leaders to leverage immediately. Additionally, he injected a sense of fun that made the topic not only interesting but also entertaining.

Frank Monteleone, CHRO & CPO, Rexall Pharmacy Group Ltd.
Dan Pontefract delivered a powerful, thought‑provoking keynote session that resonated deeply with every attendee. His ability to blend compelling storytelling with actionable insights was nothing short of extraordinary.

Sidh NC, Director, QnA International, UAE
We are so proud to have had you at our event. Your talk was a big hit. It moved us. We can’t thank you enough.

Malin Björnell, Salesforce
Dan Pontefract’s keynote on the importance of workplace culture in employee engagement was excellent. Dan used his vast leadership experience to provide our conference attendees with practical strategies to build teams that are engaged and committed. His relatable, real-life examples were thought provoking, memorable and very personal, creating a connection to the audience. I would highly recommend Dan as an entertaining keynote speaker who delivers content that is relevant and actionable.

Michelle Hillyard, Director SCU
Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’

Christian Pantel, D2L
Fantastic engaging talk for our global partner summit. Thank you so much, Dan!

Barb Kinnard, CEO Response Biomedical Corp
Dan not only brought his presentation to life with his charisma, but also content, style and presentation finesse. Our members were especially interested in his thought provoking and top of mind topic on the future of work and how we’re going to be leading the next generation of leaders.

Cheryl Goodwin, CPA
Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.

Director and General Counsel
Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.

Hermann Handa, FCT

Is Your Organization Age Positive?

Pre-Order "The Future of Work Is Grey"

Take the Assessment

Testimonials

Media Appearances