It wasn't long into a trip from Vancouver to Washington, DC when my female seatmate asked the flight attendant for a glass of white wine. Departure time was 9:00am. AM = ante meridian or as I like to say, "aromatic meritage". By 10:00am she was on her third glass and by half past the hour the Chilean Sauvignon Blanc bottle was no more. I asked myself if airlines recycle. I also wondered if I might have to perform CPR or at least donate my 'sickness bag'. But where would I spit out my gum? Aghast, I ironically suggested to her -- after removing my earbuds and pausing Arcade Fire's Reflektor ("it's a reflection, of a reflection, of a reflection", etc.) -- that she should try the Italian Pinot Grigio next. So she did.20131108-223833.jpg I can't make this stuff up. It was at this precise moment that I sought out some inspiration. At least a distraction from the Rob Ford cousin next to me. (Surely, you've heard) Perhaps I needed a little break from the constant waving interruption of a bottle being poured. I needed to divert my attention from the saucy tornado guzzling vino lady beside me drinking as if the apocalypse was upon us. I flipped open the Kobo app on my iPad. There it was. A book I forgot about but knew I had to read. I mean c'mon, if Dave Gray says "she's funny as hell" I'm in. Besides, there were no empty seats in business class so I was stuck with what's her name. Fellow Northwest resident Jessica Hagy and I -- she's in Seattle and I'm in Vancouver, and no she's not the drunk beside me -- have never met, but I've always enjoyed lurking around her work, be it Forbes, New York Times or even her blog. She's quirky, insightful and can tell it like it is in cartoons, pictures, doodles or charts. (Yes, she uses words too .... sometimes) The prose I'm referring to is "How To Be Interesting (In 10 Simple Steps)" and it's unlike any book I've read before. (Editor's note: Dan has only read two books - Flat Army and The Giving Tree) [caption id="" align="alignright" width="300"]20131109-091821.jpg ©Jessica Hagy | Workman Publishing Company[/caption] First off, it's light. No, not because I read it as a weightless digital file but because it's her thoughts and only her thoughts. There are no references whatsoever -- no research papers to attribute and nary a single statistic to surface -- and there are no stories, quotes or interviews. She wants you to be interesting but if you're interested in being interesting -- see what I did there? -- you'll have to keep interested in her own personal interests of being interesting. (I'll stop now, but forgive me ... the lady beside was a wino whacko) It is written counter to Flat Army. I have a lot of stats, research bits and stories. I was confused at first, but then I got it. It's Jessica. It's all Jessica. Her tact is to mix short, specific sentences -- often witty, always pertinent, sometimes provocative -- with touching, comedic and thoughtful graphics, alongside some larger size bumper sticker-esque slogans in an attempt to persuade you to be -- wait for it -- more interesting. It's doodling life lessons. She never once used, "don't worry, be happy" either. That got points from the Bobby McFerrin hate club. (Editor's note: Dan loves  a cappella) Her plotline focused on ten simple steps. They are: [caption id="" align="alignright" width="300"]20131109-091830.jpg ©Jessica Hagy | Workman Publishing Company[/caption]

1) Go Exploring 2) Share What You Discover 3) Do Something, Anything 4) Embrace Your Weirdness (Editor's note: she had Dan at embrace) 5) Have a Cause 6) Minimize The Swagger (Editor's note: I think she hates the Fonz) 7) Give It a Shot 8) Hop Off the Bandwagon 9) Grow a Pair (Editor's note: ummm ...) 10) Ignore the Scolds

I read her book in about 45 minutes. It was the same amount of time it took my seatmate to ingest the rest of the Pinot Grigio bottle, but hey, who's counting? (Editor's note: that's two bottles in 135 minutes) Truthfully and in all seriousness, I loved "How To Be Interesting". It was full not only of sage advice but of a-ha moments. I thought I might already be performing many of her suggestions so perhaps it was more of a needed affirmation -- not because of my now highly intoxicated seatmate but due to the past few years of tough change management actions I've encountered and initiated both personally and professionally. Her book spoke to me. (Editor's note: can books speak?) [caption id="" align="alignright" width="263"]20131109-091839.jpg ©Jessica Hagy | Workman Publishing Company[/caption] It's not only a wise piece of prose, it's got gumption. It's got punch. It makes you think. It inspires you to think differently. It ensures you contemplate singing out loud and not simply by yourself in the shower. (Editors note: don't sing out loud if you shower with your wife) That's what a good book should deliver. It needs to make you do things differently. It at least needs to be contemplative. Some will scoff. A few will coin it fridge magnet material. I disagree. Buy it. At least gift it to someone. (Editor's note: not Dan, he bought it already) Nice writing and doodling Jessica. Thank you for putting yourself out there. It was very 'interesting'. (Editor's note: just stop) Is there white wine in the fridge honey? I've developed a wine pang for some odd reason.


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  • Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.

    Director and General Counsel
  • Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.

    Hermann Handa, FCT
  • Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’

    Christian Pantel, D2L
  • Dan Pontefract suggests leaders must be transformational and transactional, collaborative and considerate, daring and decisive, inclusive and insistent, playful and formal, harmonious, and humble, encouraging and results-driven. In a word, Flat.

    Robert Morris
    “How to strengthen engagement, empowerment, and execution, then leverage them for a decisive competitive advantage”

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