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My first book almost had a coffee-shop barista as its main character. Dylan McNaughton. Thank goodness someone smart stopped me.

In 2011, after a keynote in Toronto, an editor from a large publishing house came up to me and asked whether I had ever thought about writing a book. I was stunned and humbled. I was also, it turns out, smitten with Pat Lencioni.

His fab book, “The Five Dysfunctions of a Team,” had sold well over two million copies at that time. So off I went to cook up my own leadership fable. I even had the title: “The Coffee Shop Leader: A Story about Corporate Culture and Employee Engagement.”

In the spring of 2012, I sent a revised proposal and the opening draft chapters to my editor, Don.

His feedback was gentle yet insightful, just like him.

"You are an excellent writer, Dan, but have you considered writing the book in your voice and not that of the characters from a coffee shop?"

No, I had not.

That one question became “Flat Army.”

It also became a rule I have carried through five more books: learn from the craft of the people you admire. The reader can tell when you are wearing someone else's jacket or writing style.

The fable is still on my Dropbox. It will stay there. (And big thanks to Don Loney, a class act.)

But for my next book, I did manage to weave in three fantastic characters to illustrate different vantage points of leadership. Stay tuned… 👀

Testimonials

  • Frank Monteleone, CHRO & CPO, Rexall Pharmacy Group Ltd.
  • Dan Pontefract delivered a powerful, thought‑provoking keynote session that resonated deeply with every attendee. His ability to blend compelling storytelling with actionable insights was nothing short of extraordinary.

    Sidh NC, Director, QnA International, UAE
  • We are so proud to have had you at our event. Your talk was a big hit. It moved us. We can’t thank you enough.

    Malin Björnell, Salesforce
  • Dan was engaging, authentic, and full of energy. His keynote connected with our audience and left them inspired. A true professional and a pleasure to work with.

    Erin Whetstone, Ontario Retirement Communities Association (ORCA)
  • Dan Pontefract’s keynote on the importance of workplace culture in employee engagement was excellent.  Dan used his vast leadership experience to provide our conference attendees with practical strategies to build teams that are engaged and committed. His relatable, real-life examples were thought provoking, memorable and very personal, creating a connection to the audience. I would highly recommend Dan as an entertaining keynote speaker who delivers content that is relevant and actionable.

    Michelle Hillyard, Director SCU
  • Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’

    Christian Pantel, D2L
  • Fantastic engaging talk for our global partner summit. Thank you so much, Dan!

     

    Barb Kinnard, CEO Response Biomedical Corp
  • Dan not only brought his presentation to life with his charisma, but also content, style and presentation finesse. Our members were especially interested in his thought provoking and top of mind topic on the future of work and how we’re going to be leading the next generation of leaders.

    Cheryl Goodwin, CPA
  • Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.

    Director and General Counsel
  • Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.

    Hermann Handa, FCT

Media Appearances

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