Truth be told, I love fish and chips.
Maybe itโs the English in me, but I canโt get enough of it, despite its rather
unhealthy background and 150 year history. In fact, the industry is worth today an estimated ยฃ1.2bn in the UK as reported in
The Independent earlier in 2010.
I liken Enterprise 2.0 to the fish, Organizational Evolution to the chips and for me, malt vinegar playing the part of formal, informal and social learning.
People โฆ to have fish and chips, you need the fish, you need the chips and you need malt vinegar. If you have one without the other, then (insert high levels of personal looks of aghast) this is no longer fish and chips, is it.
And if itโs no longer fish and chips, what we have are separate, incoherent pieces found lying crestfallen on the floor.
The Fall issue of the
Enterprise 2.0 Conference wrapped up this past week. All sorts of interesting post-summit dialogue is now taking place online from the likes of
Gordon Ross,
Dennis Howlett,
Andrew McAfee,
Megan Murray,
Martijn Linssen, and
Mark Fidelman to name a few. Some were there, some werenโt, but it seems as though weโve now got problems with our fish and chips order right across the purvey of once mutually agreeable chefs.
We even have some
vendors bashing other vendors.

When technology companies begin talking collaboration, social โwhateverโ or Enterprise 2.0 โฆ I canโt help but think theyโre missing the chips and malt vinegar of the order. Cโmon chefs, organizations are changing from a behavioral perspective (as society evolves too) and thus we need those tools and technologies to help drive the new organizational behaviors right across the org. It cannot be simply the technology; we need the organizational evolution and new behavior model in the mix. (aided and abetted by formal, informal and social learning constructs โ malt vinegar)

When HR, organizational development and/or management-leadership consultants start selling the necessary behavior changes that an organization โmustโ make to keep up with attraction, retention, engagement, salary, connection issues โฆ they canโt do so unless they come equipped with the mental and physical capabilities to mesh those chips with the fish. That is, organizational behaviorists cannot sell me simply a new leadership model just because thatโs the cool thing to do; it (the chips) has to come hand-in-hand with the fish, and thus collaboration/social/Enterprise 2.0 technologies need to be wedded to the mix of any new/updated leadership model โ the
organizational evolution as it were. (aided and abetted by formal, informal and social learning constructs โ malt vinegar)
And lastly, I personally do not believe a learning organization can simply turn on the โformal, informal and social learningโ switch and believe any organization is going to โget itโ right away. To me, fish and chips is a tad bland without the malt vinegar โฆ and Iโm certainly not going to eat malt vinegar on its own. To address this, any โformal, informal and social learningโ strategy needs to be wedded to the fish
and the chips; it needs to be coupled with collaboration/social/Enterprise 2.0 technologies as well as the organizational evolution concepts mentioned above.
I would hate to see the Enterprise 2.0 space turn into the ERP space. That, however, seems to be where weโre heading (again) as technology bells and whistles and the โneedโ to have an ERP begin to outweigh the cultural implications for having said technologies. Meanwhile, the learning organization is left out in the dark, trying to play catch-up with models from yesteryear.
Canโt we just all get along?
For additional thoughts, see
Jon Inghamโs definition of social business and
Harold Jarcheโs views on Organizational Complexities.