Social computing inside of the enterprise is changing the game. It is breaking down silos, opening up doors, building relationships โฆ and โฆ eventually, improving productivity, efficiencies and ideally revenues/profits.
The general bucket of Enterprise 2.0 tools, applications and ideas is in fact a critical piece to the new leadership philosophy of tomorrow. If, however, an organization doesnโt either include the technologies into the leadership philosophy or (worse yet) thinks an organization can prosper by merely implementing disparate E 2.0 technologies across the organization, the new leadership philosophy will stagger in an ecosphere of misunderstanding.
The two must marry if an organization wishes to be successful in the culture of tomorrow.
Hewitt Associates conducted a Cost Reduction and Engagement Survey in April 2009 with 518 US based companies. There are two tell-tale points that resonated with me:
- 47% of companies surveyed reported a decline in employee trust as a result of the way in which they have managed their cost reductions in 2009
- Top investment actions currently being undertaken during the difficult economic times of 2008 and 2009 include leadership development (47%) and manager capability training (35%)
ย Almost half of the organizations recognize that employee trust is declining due to the cost reduction measures put in place. But imagine if there were a leadership philosophy in place that allowed everyone to more fully understand what was happening, why, and ultimately being involved in the โidea generationโ of solving some of the problems? That would be powerful.
And secondly, I find it ironic that the top investment actions undertaken included leadership development and manager capability training. They really should have started developing not formal training programs, but an updated leadership philosophy AND enterprise 2.0 strategy so that when the next economic meltdown occurs, organizations will be prepared to handle issues better and engagement/trust would not take a beating. The fine folks over at Redcatco, I think, said it best:The traditional IT and management paradigm is that we are a collection of individuals using IT tools. That frame misses the most powerful forces that business leaders have at their fingertips. A business is a community, and sometimes multiple communities, that communicate and interact with each other (both intra- and inter-). That interaction is increasingly dominated by technology-mediated communication, and that communication (or collaboration) technology is less neutral than people think. It can be culture forming.






