My new book, The Purpose Effect, almost never was. After toiling for nearly three years, I had completed the manuscript, and was ready to publish. Or so I thought. Before sending it off to the printers, I asked one of the brightest management thinkers in the world to read it.

“I like you and your work but I honestly don’t think this is a very good book – yet.”

That feedback came from Roger L. Martin, author of several management classics. Roger is also a member of the Thinkers50 list while being the Institute Director of the Martin Prosperity Institute at the Rotman School of Management. If it's not good enough for Roger, it's just not good enough. So, I started over. After writing 92,000 words, I went back to the drawing board. There was something missing. As I reread the original manuscript over and over again, it donned on me that purpose starts with you. Without it, roles and organizations have a greater likelihood to be miserable. Additional interviews, research and data analyzing began to support my theory. Within an eight-month period, The Purpose Effect was born. I am beyond excited that on May 10, I get to share it with the world. The Purpose Effect is the result of a positive and reciprocal connection between three distinct categories of purpose:
  • Personal purpose
  • Organizational purpose
  • Role purpose
If all three categories of purpose come to fruition, the “sweet spot” emerges. Ultimately, it results in a higher calling, where individuals and organizations seek to improve society for the benefit of all stakeholders. In working with so many companies and individuals I have found that organizational cultures have become limiting in terms of individual potential. Too many people are disengaged, dissatisfied, disenfranchised and unhappy.

Why do so many people see their jobs as a means to an end?  

This riddle saddles society with a staggering waste of talent. I felt we needed to solve it. This is why I wrote, and then rewrote the book. At the end of the day, The Purpose Effect can show you how to create the “sweet spot” for yourself, your role and your organization. More to come from me in the next few weeks, including free giveaways. For the time being, click below to read the introduction and the entire first chapter of the book. Click here to pre-order the book on Amazon. And feel free to share these sample chapters with your colleagues or anyone who would find this helpful. As always, thanks so much for your support.


Find out if you’re currently blooming, budding, stunted or in need of renewal through the Work-Life Bloom Personal Assessment.



  • Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.

    Director and General Counsel
  • Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.

    Hermann Handa, FCT
  • Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’

    Christian Pantel, D2L
  • Dan Pontefract suggests leaders must be transformational and transactional, collaborative and considerate, daring and decisive, inclusive and insistent, playful and formal, harmonious, and humble, encouraging and results-driven. In a word, Flat.

    Robert Morris
    “How to strengthen engagement, empowerment, and execution, then leverage them for a decisive competitive advantage”

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