There is a dilemma that exists in the 90-9-1 phenomenon. Do we first require an organizational culture adaptation prior to any meaningful Enterprise 2.0 adoption? Thus, helping us reverse the order where, now, 90% of the population are active creators versus 1%?
Or, do Enterprise 2.0 tools need to become so simplistic, easy to use and of course generally available to an organization before a culture can be considered connected, flat and more collaborative?
It feels like a causality dilemma worth exploring.
Peter Bregman states that an easy way in which to begin changing an organization’s culture is by telling stories. That got me thinking. Perhaps, if we truly want to flip the 90-9-1 phenomenon to improve employee engagement, company productivity, future innovation, etc. we should get fabulous stories circulating into the conversation ecosystem. That should change the culture, right?
Well, how do you do that?
y culture’. Silos are to be broken, the training department dismantled, fiefdoms burned to the ground and then let the sharing begin.
Ok, now what?
If, philosophically at least, knowledge is being shared (be it content, documents, videos, learning, skills, expertise, whatever), and storytelling becomes part of the equation to help drive a culture change, an Enterprise 2.0 platform and tool-set have to be made available … at the same time … to achieve the equally stated mission of a culture change.
Maybe, in the year 2010, to get to a connected, collaborative and communicative culture that is rife with sharing as an invaluable operating principle to the success of an organization, we need to introduce both a culture change and Enterprise 2.0 to the masses.
Or, do Enterprise 2.0 tools need to become so simplistic, easy to use and of course generally available to an organization before a culture can be considered connected, flat and more collaborative?
It feels like a causality dilemma worth exploring.
Peter Bregman states that an easy way in which to begin changing an organization’s culture is by telling stories. That got me thinking. Perhaps, if we truly want to flip the 90-9-1 phenomenon to improve employee engagement, company productivity, future innovation, etc. we should get fabulous stories circulating into the conversation ecosystem. That should change the culture, right?
Well, how do you do that?
- Email – employees press delete in their inbox more often than their heart beats
- Newsletters – are they even read or made anymore?
- Intranet – possibly
- Water-cooler – possibly
y culture’. Silos are to be broken, the training department dismantled, fiefdoms burned to the ground and then let the sharing begin.
Ok, now what?
If, philosophically at least, knowledge is being shared (be it content, documents, videos, learning, skills, expertise, whatever), and storytelling becomes part of the equation to help drive a culture change, an Enterprise 2.0 platform and tool-set have to be made available … at the same time … to achieve the equally stated mission of a culture change.
Maybe, in the year 2010, to get to a connected, collaborative and communicative culture that is rife with sharing as an invaluable operating principle to the success of an organization, we need to introduce both a culture change and Enterprise 2.0 to the masses.
- Storytelling = Knowledge Sharing = Enterprise 2.0 = Culture Change
