After I published my first book,
Flat Army, in May of 2013, I began musing about the concept of purpose.
Whilst I knew (and still know) a connected and engaged culture is critically important for today's complex and complicated organizations, something was gnawing at me.
For organizations to truly prosper--and for the people who work in them to become fully engaged--I thought there ought to be more than an improved and collaborative culture.
I was going through my iPad sketches recently (on the
Bamboo Paper app, where I am constantly scribbling things down like diagrams, charts, etc.) and I came across this Venn diagram.

You know what's funny?
I forgot that I sketched it.
Here's what the final product looks like in
"The Purpose Effect".

I hope you have the chance to read the book, and provide feedback.
