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Join leadership strategist Dan Pontefract as he sits down with best-selling author Seth Godin in this special episode of Leadership NOW to explore the philosophy behind effective strategy.

In this engaging conversation, Godin shares key insights from his latest book, “This is Strategy,” and explains why strategy is not a rigid map but a flexible compass.

From focusing on your “smallest viable market” to the power of saying โ€œno,โ€ this episode is packed with actionable advice for leaders looking to drive meaningful, long-term change.

Donโ€™t miss out on this thought-provoking discussion that challenges the conventional approach to strategy.

Seth Godin has been trying to turn on lights, inspire people, and teach them how to level up for more than thirty years. He has spent most of his professional life as a writer, publishing 20 bestselling books, including his latest, โ€œThis Is Strategy: Make Better Plans.โ€

Unless you have been living under a rock, you know that his daily blog called โ€œSethโ€™s Blogโ€ is one of the worldโ€™s greatest treasures. Over 3 million words and counting.

Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and the Marketing Hall of Fame. Heโ€™s delivered five TED talks and pioneered ethical online direct marketing, now a $30bn a year industry.

More about Seth Godin at his site: https://seths.blog/more/ย 




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Testimonials

  • Dan Pontefractโ€™s keynote on the importance of workplace culture in employee engagement was excellent. ย Dan used his vast leadership experience to provide our conference attendees with practical strategies to build teams that are engaged and committed. His relatable, real-life examples were thought provoking, memorable and very personal, creating a connection to the audience. I would highly recommend Dan as an entertaining keynote speaker who delivers content that is relevant and actionable.

    Michelle Hillyard, Director SCU
  • We are so proud to have had you at our event. Your talk was a big hit. It moved us. We canโ€™t thank you enough.

    Malin Bjรถrnell, Salesforce
  • Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, โ€˜There is no ownership without belonging.โ€™

    Christian Pantel, D2L
  • Fantastic engaging talk for our global partner summit. Thank you so much, Dan!

     

    Barb Kinnard, CEO Response Biomedical Corp
  • Dan not only brought his presentation to life with his charisma, but also content, style and presentation finesse. Our members were especially interested in his thought provoking and top of mind topic on the future of work and how weโ€™re going to be leading the next generation of leaders.

    Cheryl Goodwin, CPA
  • Dan is a conference organizerโ€™s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.

    Director and General Counsel
  • Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.

    Hermann Handa, FCT

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