Regular readers know that Iโm passionate about three key areas: leadership; learning & enterprise 2.0.
As a lifelong educator, married to one as well, and possessing a young brood already immersed in a 2.0 world, we strongly believe in raising our children to be collaborative, transparent, honest and innovative.
But, alas, Iโve recently developed petulance for one of the worldโs finest creations โฆ Facebook.
Mr. Mark Zuckerberg has arguably founded one of the most collaborative and people connecting applications in recent history. According to CheckFacebook.com there are well over 450 million registered users worldwide. According to Google, Facebook now occupies the #1 visited website with 540 million unique visits in April, 2010 (after removing Google itself from the research).
Aside from the recent Facebook privacy flak, there is not a burning platform for Mr. Zuckerberg, Ms. Lori Goler (VP of Human Resources and Recruiting) and Mr. Elliot Schrage (VP of Global Communications, Marketing and Public Policy) to deal with, there is a raging inferno.
Bullying and Facebook.
It needs to be addressed โฆ by Facebook.
With such a commanding head start as the platform in which people are sharing, collaborating and connecting, it is appalling (given countless examples) that Facebook does not take the stance to ensure its users (particularly those in the 10-18 year old range) are more educated and aware of cyber-bullying.
Recent examples involving Facebook & bullying, fromย 3 different countries include, but are not limited to:
A review of Facebook Principles makes no mention, whatsoever, of ethics or social expectations but it does state:
Achieving these principles should be constrained only by limitations of law, technology, and evolving social norms.
What, may I ask, is โevolving social normsโ and how can something that is evolving be the definition of your Facebook Principles?
There is, however, a โDefined Statement of Rights & Responsibilitiesโ for which I applaud Section 3 (Safety) Subsection 6:
You will not bully, intimidate, or harass any user.
Frankly, both the Facebook Principles and Defined Statement of Rights & Responsibilities do not fit the task at hand. More must be done by Facebook to help the 10-18 year old age bracket be aware of the dire consequences of bullying, particularly cyber-bullying and particularly due to the fact Facebook has, more or less, become the de facto place for these assaults to occur.
Mark, Lori, Elliot โฆ I implore you to get in front of this inferno. Do not leave it solely to local school boards, local governments or community/N-F-P organizations to fight the blaze.
Our kids do not yet possess the cognitive ability to distinguish social 2.0 norms in a 2.0 world; they need guidance, assistance, best practice and collaborative education to do so. Proven by Leslie Sabbagh with her piece entitled The Teen Brain, Hard at Work; (August/September 2006; Scientific American Mind), the prefrontal cortex is one of the last areas of the brain to mature. Thus, an immature prefrontal cortex is thought to be the explanation for why adolescents show poor judgment, an inability to think before they act, and as a consequence, bad decisions being made.
This phenomenon is all the more exacerbated in the Facebook era. This is why cyber-bullying on Facebook is occurring; we need to rethink the plan.
Steps to take, if I were Mark, Lori and Elliot:
Lead: get in front of this issue and begin leading โ make it a part of the Facebook DNA
Educate: you not only have a collaborative platform, you have a learning platform. Begin educating your users specifically related to Facebook bullying, consequences, etc.
Collaborate: work with your millions of 10-18 year old users on the right strategies to implement
In the meantime, and until proven otherwise, my 7, 4 and 3 year old wonโt be setting foot on the Facebook platform.
But Mark, Lori and Elliot, I offer my hand in assistance.
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Dan Pontefractโs keynote on the importance of workplace culture in employee engagement was excellent. ย Dan used his vast leadership experience to provide our conference attendees with practical strategies to build teams that are engaged and committed. His relatable, real-life examples were thought provoking, memorable and very personal, creating a connection to the audience. I would highly recommend Dan as an entertaining keynote speaker who delivers content that is relevant and actionable.
Michelle Hillyard, Director SCU
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Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, โThere is no ownership without belonging.โ
Christian Pantel, D2L
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Barb Kinnard, CEO Response Biomedical Corp
Dan not only brought his presentation to life with his charisma, but also content, style and presentation finesse. Our members were especially interested in his thought provoking and top of mind topic on the future of work and how weโre going to be leading the next generation of leaders.
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Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.