According to ComScore, we are spending more and more time glued to a screen reading and collaborating on the Internet.
No matter what country you live in, the digital golf cart has long left the clubhouse and it is gaining speed on the high-speed golf greens en route toward 100 percent pervasive participation.
What’s missing?
Dare I say a caddy?
Personally, I’d like to see far more senior executives and leaders gripping the social media (and by extension the social learning) 3-wood and driving participation balls as far as they can.
Enough of the putt-putt mini-golf shenanigans; just grip it and rip it.
By virtue of becoming more participative and thus collaborative with their internal and external social media presence, I reckon senior executives and leaders will begin to demonstrate “sideways leadership” in their organizations.
Sideways leadership is like it sounds – leading horizontally and not just vertically. Social media cuts through hierarchy, or as Chairman Harold Jarche of Internet Time Alliance suggests, “hyperlinks subvert hierarchy, and networks subvert standardization.” To be an effective senior leader in any organization going forward, those who hold positions of high authority should begin to lead sideways and join the conversation as peers of the organization.
Rest assured, everyone else in the organization not in positions of power will continue to respect your title, your experience and your authority. You need not worry about your amplitude; the mere fact you are participating in social media and thereby demonstrating sideways leadership will spread at the speed of a tee shot. Think about children who just found out there are free cookies at the back table of a second grade function. That’s how fast news will spread that you’re now a “sideways social media leader.”
At the Yammer corporate blog, author Maria Ogneva has found there to be significant benefits of social networks and social media within the organization, specifically as it relates to CEO priorities. McKinsey believes social media technologies are already in fact extending the organization.
But we’re not quite yet at the tee box, ready to yell “fore.”
In Too Big To Know, author David Weinberger states:
“Whether or not the Web tends to make us more insular, we know that human beings have a tendency toward homophily; we prefer to be with people who are like us. All the participants in this debate agree that excessive homophily is a bad thing.”
By extending this argument to senior leaders, I professionally argue that the reason we don’t yet see the internal or external social media participation uptake we yearn for is due to (at least in part) the natural crowd that has formed with senior leaders.
They have to unlearn what they’ve learned. As they spend most of their time with other senior leaders, who is going to break the homophilic cycle that prevents social media from crossing the chasm of increasing senior leadership sideways participation levels?
Fast Company posits people and culture are the biggest barriers to digital transformation inclusive to the use of social media. Not surprisingly, if we don’t have senior leaders practicing sideways leadership through social media, that barrier is going to remain. Heck, we still have 44 percent of organizations blocking the actual use of social media at work.
In summary, we know that people (define as you will) are using the Internet more. I’ve got a hunch this isn’t going to suddenly nose dive or erratically stop. Employee habits, therefore, are changing. Not only are they using the Internet more, it is becoming a natural extension to the way in which business is conducted, how learning and communication occurs and how performance is achieved.
It’s time to introduce sideways leadership into the golf bag of all senior leaders.
Originally posted to CLO Blog. Reprinted with permission.
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We are so proud to have had you at our event. Your talk was a big hit. It moved us. We can’t thank you enough.
Malin Björnell, Salesforce
Dan challenged us to have clarity of purpose, both as individuals and as an organization. He related inspiring stories drawing on his experience in business, technology and academia. As he said, ‘There is no ownership without belonging.’
Christian Pantel, D2L
Fantastic engaging talk for our global partner summit. Thank you so much, Dan!
Barb Kinnard, CEO Response Biomedical Corp
Dan not only brought his presentation to life with his charisma, but also content, style and presentation finesse. Our members were especially interested in his thought provoking and top of mind topic on the future of work and how we’re going to be leading the next generation of leaders.
Cheryl Goodwin, CPA
Dan is a conference organizer’s ideal speaker. Not only did he inspire and energize our group, but he also masterfully adapted his content so it resonated with the audience and our conference theme. As a bonus, Dan is able to nimbly navigate to adjust to a reduced time slot when other speakers went over time without sacrificing the impact of his session.
Director and General Counsel
Dan accomplished what we set out to do, which was not only to be inspirational, but also to leave everyone with tools and food for thought / self-reflection to improve their personal and professional lives.
According to ComScore, we are spending more and more time glued to a screen reading and collaborating on the Internet.
No matter what country you live in, the digital golf cart has long left the clubhouse and it is gaining speed on the high-speed golf greens en route toward 100 percent pervasive participation.
What’s missing?
Dare I say a caddy?
Personally, I’d like to see far more senior executives and leaders gripping the social media (and by extension the social learning) 3-wood and driving participation balls as far as they can.
Enough of the putt-putt mini-golf shenanigans; just grip it and rip it.
By virtue of becoming more participative and thus collaborative with their internal and external social media presence, I reckon senior executives and leaders will begin to demonstrate “sideways leadership” in their organizations.
Sideways leadership is like it sounds – leading horizontally and not just vertically. Social media cuts through hierarchy, or as Chairman Harold Jarche of Internet Time Alliance suggests, “hyperlinks subvert hierarchy, and networks subvert standardization.” To be an effective senior leader in any organization going forward, those who hold positions of high authority should begin to lead sideways and join the conversation as peers of the organization.
Rest assured, everyone else in the organization not in positions of power will continue to respect your title, your experience and your authority. You need not worry about your amplitude; the mere fact you are participating in social media and thereby demonstrating sideways leadership will spread at the speed of a tee shot. Think about children who just found out there are free cookies at the back table of a second grade function. That’s how fast news will spread that you’re now a “sideways social media leader.”
At the Yammer corporate blog, author Maria Ogneva has found there to be significant benefits of social networks and social media within the organization, specifically as it relates to CEO priorities. McKinsey believes social media technologies are already in fact extending the organization.
But we’re not quite yet at the tee box, ready to yell “fore.”
In Too Big To Know, author David Weinberger states:
Fast Company posits people and culture are the biggest barriers to digital transformation inclusive to the use of social media. Not surprisingly, if we don’t have senior leaders practicing sideways leadership through social media, that barrier is going to remain. Heck, we still have 44 percent of organizations blocking the actual use of social media at work.
In summary, we know that people (define as you will) are using the Internet more. I’ve got a hunch this isn’t going to suddenly nose dive or erratically stop. Employee habits, therefore, are changing. Not only are they using the Internet more, it is becoming a natural extension to the way in which business is conducted, how learning and communication occurs and how performance is achieved.
It’s time to introduce sideways leadership into the golf bag of all senior leaders.
Originally posted to CLO Blog. Reprinted with permission.
