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What Should The Title Of My Next Book Be? | dan pontefract
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What Should The Title Of My Next Book Be?

What Should The Title Of My Next Book Be?

Join Our TeamIt hasn’t been through any editing yet.

It’s 12 chapters in total.

It’s approaching 90,000 words. (again)

There are two sections.

The first section has the following draft chapter titles:

  • Chapter 1 – The Possibility of Purpose at Work
  • Chapter 2 – What is Work?
  • Chapter 3 – The Pursuit of Workplace Disengagement
  • Chapter 4 – We Built This City (of Consumerism)
  • Chapter 5 – Power Plays in the Organization
  • Chapter 6 – Money, Budgets, Greed and Maximizing Shareholder Value

The second section has the following draft chapter titles:

  • Chapter 7 – The Purpose of an Organization
  • Chapter 8 – Job. Career. Purpose.
  • Chapter 9 – Develop. Define. Decide.
  • Chapter 10 – Organizational Communitas
  • Chapter 11 – Management Muscles
  • Chapter 12 – Now. Near. Nexus.

Any thoughts on an appropriate title at this point, despite not having any further information to go on?

Or, how about commenting on the draft title I came up with:

WORKING CLASS: The Leaders Path to Profit with Purpose

Thanks in advance for your feedback.



  • bosbachmobi / 28 November 2014 7:52

    How about: “Power up Purpose” “Leading people by enabling purpose” – just some first thoughts

    • Dan Pontefract / 1 December 2014 2:16

      That’s interesting. You’re playing off of ‘power’ to use it in a way to thus ‘power up purpose’ but in a humanistic way. I like it.

  • Caroline / 28 November 2014 8:31

    How about … “Blurred lines: The Path to Profit with Purpose”

    • Dan Pontefract / 1 December 2014 2:15

      ohhhh … “Blurred Lines”. Cheeky. Thanks Dr. Schein. 🙂

  • Mike Desjardins / 28 November 2014 8:34

    Purpose at Work: Choose or have it chosen for you.
    Purpose and Profit: Together at Last
    Built for Purpose: how leaders can shape their purpose around work
    Purpose: how to build a career and organization that has meaning

    First draft of ideas. Will put some more thought into it.

    • Dan Pontefract / 1 December 2014 2:14

      Thanks @Mike. Someone has taken Purpose at Work already. “Built for Purpose” … is that the organization, employee or both?

  • Bryan Acker / 28 November 2014 8:40

    Work and Love: The Path to Profit with Purpose … playing off the old Constantines lyric (and Brood album title), “work and love will make a man out of you.” Your true growth happens when work and love intersect.

    • Dan Pontefract / 1 December 2014 2:14

      Well you do know how I love the Brood! Didn’t know of the same lyric though. Third time a charm?

  • danielle tomlonson / 28 November 2014 8:56

    ‘Purpose + Passion = Profit’ or
    ‘No Purpose, No Profit’ (kind of a play on the no pain, no gain mantra ) or
    ‘Which comes first, The purpose or the Profit?”

    • Dan Pontefract / 1 December 2014 2:13

      Hey @Danielle – “No Purpose. No Profit” … that’s also good. Thanks for sharing.

  • Mike Hackett / 28 November 2014 10:08

    How about: “Boil The Ocean…Why we need Sustained, Organizational Climate Change”.

    • Dan Pontefract / 1 December 2014 2:12

      @Mike – “Boil the Ocean” … that’s pretty good too. I like the climate change metaphor to leadership.

  • Sahar / 28 November 2014 12:29

    How about “Your Purpose,,, what wakes you up” or just “What wakes you up”

    • Dan Pontefract / 1 December 2014 2:11

      Hey @Sahar – would you buy, “On Purpose”? Thanks for the suggestion.

  • Peter Davis / 28 November 2014 1:42

    WWW. Why We Work

    • Dan Pontefract / 1 December 2014 2:11

      Interesting. I hadn’t thought of repurposing the WWW moniker. Thanks @Peter.

  • Raymond Hofmann / 28 November 2014 2:16

    Not too elegant at this stage, but maybe some reusable elements: “Ending corporate dysfunction – How leaders unlock human potential. How purpose leads to profits. And how we all benefit.”

    • Dan Pontefract / 1 December 2014 2:10

      I really like, “How Leaders Unlock Human Potential”. Thanks @Raymond.

  • Janice Williams / 28 November 2014 10:07

    Marching Orders: the Power of Purpose at Work
    Driven to Thrive: Going Beyond 9 to 5
    More than Money
    Closing the Gap
    Above and Beyond
    Catalyst (P)
    Corporate Salvation
    Greedy for More: more meaning, more purpose, more results

    • Kate Herzog / 1 December 2014 8:49

      I like the idea of “Marching Orders” – seems to tie in nicely as a “Flat Army” sequel.

      • Dan Pontefract / 1 December 2014 2:08

        Thanks Kate. Last year when Cole was 8, he suggested I call the next book “Fat Army”. (he wanted me to write a fitness book)

    • Dan Pontefract / 1 December 2014 2:10

      Would you buy, “The Drive to Thrive”? Thanks @Janice for all of them.

  • John McNaughton / 29 November 2014 12:07

    Soldier Ants
    Worker Ants
    Army Ants
    Worker Bees
    Roaming Legion
    Corporate Cohorts
    Colonial Cohorts
    Colonial Corporation

    • Dan Pontefract / 1 December 2014 2:09

      “Army Ants” … that was awesome. Thanks mate.

  • Janice Williams / 29 November 2014 7:16

    Greed for Good

  • Paul S / 29 November 2014 7:03

    I can’t say what title to use but I would definitely read this blog posting. I personally followed Ramit pull off being number one on Amazon during his book launch using this tactic. Good Luck!

  • Janice Williams / 3 December 2014 12:38

    Dan – knowing how you think, and the quality of your work, the authorship sways me far more than any title could – D. Pontefract on the spine of the book tells me all I need to know. I might be inclined to buy the The Drive to Thrive – but have to be honest, that of the titles I submitted here, “Marching Orders:…” is my favourite. In no short part because it does seem a logical step from Flat Army. The question is, is this a sequel? or; is this a stand alone volume?

    • Dan Pontefract / 4 December 2014 7:08

      Wow. That was very kind Janice. I’m actually unclear if it’s a sequel or not. On one hand, I believe it is because almost everything I write about (even the poetry) relates to humanity in the organization. On the other, it’s not specifically related to culture and collaborative operating practices (like FLAT ARMY), rather an investigation (and author-created solution) as it relates to mindsets in the organization … how the employee, leader and the organization itself are responsible for the differences between job, career and purpose.

  • Janice Williams / 10 December 2014 9:19

    If it is about mindsets in the organization, how is it not about culture? Mindset and culture are linked, and often the culture experienced is the collective sum of the mindsets that are present. I think it might be more of a sequel than it first appears – can you have a truly “connected and engaged” organization without purpose?

    • Dan Pontefract / 12 December 2014 2:18

      Fair enough. I agree that mindset and culture are linked … and the more I think about it, the more I’m beginning to believe it is in fact a sequel akin to “The Empire Strikes Back”. 😉

  • Gail Severini / 11 December 2014 7:47

    Amazing ideas above all adding to the collaboration.

    Some thoughts:

    – The references to “army” makes me nervous because it sounds like command and control. It worked for the first title because it was an intuitive juxtaposition of ideas that most readers would relate to.
    – If I focus on who we all need to reach with these ideas, it is leaders. With that in mind I think about meeting them where they are and inviting them to new thinking.
    – Gary Hamel’s phrase “evolutionary advantage” is loud for me
    – The biggest challenge is not helping start-ups get traction (tho that’s important and hard), it’s helping established organizations transform
    – I like “On Purpose” best so far. Few other ideas for kindling:

    Profit on Purpose: the alchemy of alignment

    Profit on Purpose: Building the future together

    Accelerate your evolution: your future organization today

    The New Performance Playbook: On Purpose

    Evolving your organization on purpose

    And for fun …

    Are we already too late? The runway of business evolution (sorry that’s another book)

    Outliving the Lemmings of today (bit fatalistic)

    “Inverting power for profit” with book cover like this×

    • Dan Pontefract / 12 December 2014 2:13

      Oh so helpful Gail – many thanks for the wonderful suggestions and links. #awesome

  • Marie-Louise Collard / 20 December 2014 10:51

    “Working Purpose”


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