Dan Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role.
If all three can come to fruition–if there is a positive interconnection between the three distinct definitions of purpose–the benefits should be felt by employees, teams, the organization, customers, and perhaps most importantly, society as a whole.
We can refer to this balanced state as the “sweet spot.” When one area is lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy.
A business leader that is committed to purpose will create purpose for the organization. An employee that feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success.
An organization centered on purpose will benefit every stakeholder, from employees to society in general. This “sweet spot” of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract’s work.
Watch the TEDx Talk on
“THE PURPOSE EFFECT”
Early Praise for “THE PURPOSE EFFECT”
(A new endorser every Friday until May 10)
Paul Polman, Chief Executive Officer, Unilever
“As the sense of meaning in the corporate world continues to plummet, the shortage of clear and comprehensive thinking on solutions has become acute. Dan Pontefract rides to the rescue with The Purpose Effect, providing a well-argued and detailed framework for organizations and their people to find and maintain their purpose ‘sweet spot.’”
Roger L. Martin, author and Institute Director, Martin Prosperity Institute, Rotman School of Management