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The Graphic That Started My Journey Researching Purpose Three Years Ago | the blog of dan pontefract
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The Graphic That Started My Journey Researching Purpose Three Years Ago

After I published my first book, Flat Army, in May of 2013, I began musing about the concept of purpose.

Whilst I knew (and still know) a connected and engaged culture is critically important for today’s complex and complicated organizations, something was gnawing at me.

For organizations to truly prosper–and for the people who work in them to become fully engaged–I thought there ought to be more than an improved and collaborative culture.

I was going through my iPad sketches recently (on the Bamboo Paper app, where I am constantly scribbling things down like diagrams, charts, etc.) and I came across this Venn diagram.


You know what’s funny?

I forgot that I sketched it.

Here’s what the final product looks like in “The Purpose Effect”.


I hope you have the chance to read the book, and provide feedback.



  • Denise Lamarche (@deniseducator) / 8 May 2016 5:04

    I recall when you sketched that and showed me on a flight – can’t recall where we were going- and then again in a restaurant. You definitely had the vision in mind! Well done 🙂

    • Dan Pontefract / 8 May 2016 5:45

      The restaurant was in Gig Harbor. Crazy how time flies. Tempus Fugit.

  • Mike Desjardins / 10 May 2016 8:18

    Amazing! I can’t wait to read it my friend! Congratulations on three years of hardwork finally arriving at your doorstep. Your words are needed in the world.

  • Jennifer Sertl #a3r (@JenniferSertl) / 10 May 2016 8:22

    You know, Dan, that I am a huge fan of triads. Cheers to your accomplishment. I am sure it will work well with Strategy, Leadership & the Soul.

Want to leave a comment? I'd love to hear from you. Cheers, dp.