#Enterprise #Micro-blogging #is #a #very #powerful #tool #that #connects #people #to #people, #people #to #information, #people #to #knowledge, #and #people #to #skills. I’ll stop using the hashtags now … point taken. Why more organizations haven’t implemented an internal only, micro-blogging platform for their company is mind boggling. According to McKinsey and Company, only 19% of organizations have actually deployed enterprise micro-blogging inside the corporate walls through December, 2010. That stated, once micro-blogging is enabled, hashtags now benefit the employee & the organization. My personal reasons why I believe hashtags are so important include: It creates an invisible culture and habit of tagging; applicable to other parts of your 2.0 evolution Proactive behaviours; employees thinking ahead before posting content through use of hashtags Search; an easy way
micro-blogging Archive
<Note: I call this a ‘popcorn’ post> If you’re on the ole Twitter, or even better, if your organization has implemented a micro-blogging application of some sort, you get it. That is, you probably have a semi-coherent idea of what micro-blogging actually is. I’m not here to rehash the history of micro-blogging and how it came to be; please leave that to the excellent work of BlogSchmog. Today, what I take umbrage with is the term micro-blogging. Blogging, for me at least, is an exercise in creative and thoughtful writing. At times, I wouldn’t be able to tell the difference between a blog post and something published in an actual magazine or periodical. Let’s take Alexandra Samuel for but one example. This particular piece of
Inside the organization, a dilemma now exists and is rapidly taking shape. Employees want to connect with one another. Reasons are plentiful, including but not limited to the following: Increasing job demands > less time to get it all done Global workforce redistribution > 24 hour clock syndrome Cross functional – cross pollination projects > less formal/hierarchical teams Formal information overload > email & intranets are being ignored Micro-blogging is starting to become a very effective way in which organizations can mitigate some of the aforementioned points. The problem, however, is that due to the rise in popularity of Twitter and its consumer driven use as a life-casting tool, the inherent company benefits get lost in the shuffle. First of all, let’s discuss technology. I