The Volkswagen Commercial That Depicts a Backwards Workplace

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It’s only a 30-second commercial, but it rubs me entirely the wrong way. I suspect the advertising agency for Volkswagen wasn’t thinking about the backwards way in which they depicted the workplace (or life) throughout the commercial, but the evidence is as clear as day to me. I have a few observations: Dad is stuck […]

A Twitter Conversation With Myself About Culture and Cetaceans

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I’ve always been an admirer of cetaceans. They are, quite possibly, my favourite parts of nature. The problem I have, however, rests not with the cetaceans but with the humans who capture them for entertainment purposes. I had another revelation. Perhaps there is a metaphorical link between the captured and caged cetaceans and employees in […]

Reflecting on the State of Enterprise 2.0 as an Organizational Culture Change Agent

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I know. I promised not to utilize the moniker 2.0 in 2014 but how else can I reflect back on the state of Enterprise 2.0 without actually using the term? I’ll simply lay blame to Andrew McAfee for originally coining the term and move on. After partaking in the June, 2011 Enterprise 2.0 conference in […]

Kudos Jacques Godin, an Engaged Air Canada Employee

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Note: I sent the following letter into Air Canada’s ‘customer relations’ group today and in the spirit of being open, I thought I’d share it here as well. ———— Hello there, I fly a lot. Mostly with Air Canada/Star Alliance … and occasionally with others. I am an author (Flat Army: Creating a Connected and […]

Social as a Weapon of Class Destruction

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“Who can think without horror of what another widespread war would mean, waged as it would be with all the new weapons of mass destruction.” Archbishop of Canterbury Cosmo Gordon Lang, December, 1937 London Times newspaper The aforementioned line is recognized as the first known use of the term ‘weapons of mass destruction’. But today, […]