Tagged cmo

Where Does Leadership of Social Media Lie?

I was recently amused by a wonderful yet puzzling article in the December 2011 issue of MIS Quarterly Executive titled “The Impact of Social Media on C-Level Roles.” In its executive summary, the article purports to focus on “the potential impact of social media on organizational leadership and governance at the C-level.” The article itself is wonderful…

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Dan Pontefract | dp at danpontefract dot com