My new book, The Purpose Effect, almost never was.
After toiling for nearly three years, I had completed the manuscript, and was ready to publish. Or so I thought. Before sending it off to the printers, I asked one of the brightest management thinkers in the world to read it.
“I like you and your work but I honestly don’t think this is a very good book – yet.”
That feedback came from Roger L. Martin, author of several management classics. Roger is also a member of the Thinkers50 list while being the Institute Director of the Martin Prosperity Institute at the Rotman School of Management. If it’s not good enough for Roger, it’s just not good enough.
So, I started over. After writing 92,000 words, I went back to the drawing board.
There was something missing.
As I reread the original manuscript over and over again, it donned on me that purpose starts with you. Without it, roles and organizations have a greater likelihood to be miserable. Additional interviews, research and data analyzing began to support my theory.
Within an eight-month period, The Purpose Effect was born. I am beyond excited that on May 10, I get to share it with the world.
- Personal purpose
- Organizational purpose
- Role purpose
If all three categories of purpose come to fruition, the “sweet spot” emerges. Ultimately, it results in a higher calling, where individuals and organizations seek to improve society for the benefit of all stakeholders.
In working with so many companies and individuals I have found that organizational cultures have become limiting in terms of individual potential. Too many people are disengaged, dissatisfied, disenfranchised and unhappy.
Why do so many people see their jobs as a means to an end?
This riddle saddles society with a staggering waste of talent. I felt we needed to solve it. This is why I wrote, and then rewrote the book.
At the end of the day, The Purpose Effect can show you how to create the “sweet spot” for yourself, your role and your organization.
More to come from me in the next few weeks, including free giveaways.
For the time being, click below to read the introduction and the entire first chapter of the book.
Click here to download the Introduction and Chapter 1 of The Purpose Effect.
Click here to pre-order the book on Amazon.
And feel free to share these sample chapters with your colleagues or anyone who would find this helpful. As always, thanks so much for your support.
(P.S. If you would like to purchase a large quantity of books for your organization and/or event, CLICK HERE for exclusive packages and incentives.)