about dan

Dan Pontefract is the author of FLAT ARMY: Creating a Connected and Engaged Organization. He also holds the role of Chief Envisioner of TELUS Transformation Office where he helps organizations and leaders looking to improve employee engagement, leadership development and organizational culture.

wpid-flatarmy_frontcover-200x300.pngPreviously he was responsible for the overarching leadership development, learning and collaboration strategy for the company. He has driven a philosophical and cultural shift in the way TELUS views and experiences learning called “Learning 2.0”; the shift to a social, informal and formal learning and collaboration model for all 40,000+ team members, bringing TELUS to the forefront of learning leadership.

In parallel to these actions, Dan championed the introduction of the TELUS Leadership Philosophy (TLP), an open and collaborative-based leadership framework for all TELUS team members, alongside a litany of social collaboration technologies.

In 2010, Dan was acknowledged by CLO as a ‘Vanguard Award’ winner and is a 2-time winner by the Corporate University Best in Class Awards of the ‘Leader of the Year’ in both 2010 and 2011. In 2012, SkillSoft awarded Dan the ‘Learning Leader of the Year’ for his work at TELUS and CLO Magazine bestowed the ‘Learning in Practice Innovation Gold Award’ as well. He is also the recipient of the 2012 Brandon-Hall ‘Gold Award in Strategy & Governance’. In 2014, his team became a 9-time winner of the prestigious ‘ASTD BEST’ award — one of only two organizations in the world to do so. In 2013, the team placed sixth in the Learning! 100 Awards and followed that up in 2014 with a 14th place finish.dp_fun_head

Prior to TELUS, Dan spent six years in the business intelligence space as the Head of University of Business Intelligence (UBI), an outfit that sat at SAP, Business Objects and Crystal Decisions. He also spent five years in higher education helping launch the High-Tech Professional Department of the British Columbia Institute of Technology. He even spent three years teaching high school.

His career is interwoven with both corporate and academic experience, coupled with an MBA, B.Ed and multiple industry certifications and accreditations.

Dan is also a renowned speaker and has been invited to deliver over 100 external keynotes and presentations since 2009. In 2012 he appeared on the covers of T+D Magazine and Chief Learning Officer Magazine.

When he’s not cycling, he’s goofing around with Denise, Claire, Cole and Cate. Visit their blogs; they’d love to hear from you.

He is currently in the midst of writing his second book.

Dan’s Beliefs:

  • collaborate first / collaborate often
  • strong believer in a flat-based, team-first organizational model & culture
  • formal, informal, non-formal & social learning / leadership advocate
  • learning, leadership & being connected is a collaborative & continuous process

Dan’s DNA:


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100 Word Bio

Dan is author of the Amazon best-seller “FLAT ARMY: Creating a Connected and Engaged Organization” and is also Chief Envisioner of TELUS Transformation Office; an organizational culture change consulting firm. Previously he lead the leadership development, learning and collaboration technology strategy at TELUS where he introduced the TELUS Leadership Philosophy (TLP), an open and collaborative-based leadership framework for all 40,000+ TELUS employees in addition to a litany of social tools and the pervasive learning model. Engagement improved from 53% to 83% in five years. A renown speaker and practicing futurist, Dan believes today’s organizations can be so much more if only they thought about employee engagement first.

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Dan Pontefract | dp at danpontefract dot com