The Power of 2: Marcia Conner & Altimeter Group
Have you ever read the book Power of 2 by Wagner and Muller?
In summary, whether personally or professionally, we should seek out partners that fill in specific elements, due mostly to the fact we (the human race) will both overestimate our weaknesses and underestimate our strengths.
“Your strengths are stronger and your weaknesses weaker than you realize. You need help. You are also precisely the help someone else needs.”
Marcia Conner has now teamed up with the Altimeter Group. What a pair. What a match. What a testament to how learnerprise is actually coming to fruition.
How you ask?
Marcia (twitter @marciamarcia) is someone I have looked up to for many years. I’ve always viewed myself as a bit of a learning renegade, pushing the envelope of the old establishment, but Marcia has always been one step ahead of me.
Back in 2004, she defined a formal/informal/intentional/unexpected diagram (see here) that was years ahead of its time. Even today, the old training establishment is coming to grips with this piece of prescient thinking. In particular, however, was the ‘unexpected’ side of the quadrant which had to deal with many of the concepts we refer to today in the Web and Enterprise 2.0 spaces.
Marcia gets it. I may call it ‘learnerprise’, but in essence she is the original definition of this thinking.
Which brings me to the Altimeter Group. I read today that Marcia is joining this team … which if you think about it, makes an inordinate amount of sense. Altimeter Group, through the guidance of Charlene Li, have built up a brilliant practice over the past two years providing “thought leadership, research, and advisory on digital strategies, with a core focus on how companies can leverage disruptive technologies.”
A natural evolution or extension was to enhance its reach by adding Marcia to the mix.
Marcia brings her background in Enterprise 2.0, collaborative culture, and of course all-things Learning 2.0 to the table … clearly, this is an example of the Power of 2.
More info via Altimeter Group here.




